AdMeld (www.admeld.com),
the leader in ad network optimization for premium publishers, today
announced a partnership with World Wrestling Entertainment, one of the
world’s most recognized entertainment & media brands. WWE® is leveraging
AdMeld to optimize and manage its ad network relationships across the
brand’s flagship web property, WWE.com.
The announcement marks the latest customer win for AdMeld, which already
serves more than 65 premium publishers, including The Huffington Post
and WorldNow.
AdMeld’s technology makes it easy for publishers to get the most out of
their discretionary inventory. It dynamically selects the most lucrative
mix of ads across hundreds of networks, consolidates performance data
into one interface, and delivers payment to publishers in a single
monthly check. In addition, AdMeld’s powerful management tools protect
publishers’ brands by excluding unwanted creative units.
“We built AdMeld to serve large, premium publishers like WWE,” said
Michael Barrett, CEO of AdMeld. “As publishing veterans ourselves, we
understand their business objectives and we’re focused on maximizing
their revenues and providing a high level of transparency and control.”
About AdMeld
AdMeld (www.admeld.com)
enables premium online publishers to maximize their revenue from ad
networks and minimize the risks and complexities of working with them.
AdMeld's optimization technology is designed to generate the highest
possible yield from each impression, and its suite of management and
reporting tools deliver publishers a high level of transparency and
control. Founded in 2007 by Benjamin Barokas and Brian Adams, AdMeld is
led by Michael Barrett, an experienced leader of premium new media
companies. Major investors include Spark Capital and The Foundry Group.
WISE PR for AdMeld
Harrison Wise, 212-777-3235
press@admeld.com